The idea of a personal blog came to me at work not that long ago. As a marketer, I felt like I needed to be more confident with writing. Writing articles, social media posts, and copy in general felt like a real struggle. A struggle that I thought I could solve “by just writing more”. I procrastinated a lot on the idea because I was “too busy” and had no idea what to write about. Enter minimalism, and well, I have the time now. So, I will put that theory to the test.

But why minimalism of all things? After struggling (to put it lightly) on both my personal and professional life for many years, I decided that changes were long overdue. One of those changes was adopting a more minimalist lifestyle. I had a tendency towards frugal living since I was a teenager after all. It started simple, with the standardised decluttering of my belongings, and evolved into a full-blown re-evaluation of all my relationships and the way I live by. 

It feels like a topic that resonates with my values around simplicity, frugal living, and quality over quantity. Minimalism is shaping how I approach life every day. Whether that is about buying decisions, my daily routine, or my relationships, minimalism has a positive influence. And I would like to write about it. Two birds with one stone. The Essential Edit.